JOCKEY BUSINESS CASE STUDY – PAGE INDUSTRY

JOCKEY BUSINESS CASE STUDY – PAGE INDUSTRY

Dosto aaj ham bat karenge ek Innerwear bananewali company Jockey ke bare me dosto Jockey ek USA base Company hai.Jiska production India me Page Indrusties karti hai.Aaj ham janenge ki kis tarah Jockey ek Us Base company hote huye bhi India me chalnewali top brand ban gayi.

Jockey ne 1934 me apne innerware product ke liye  Y shape pattern banaya aur wah kuch hi samay me popular ho gaya.1920 aur 1930 me ek sindhi businessman  Mr varemal Lilaram aur unke bete Genomal verhomal apni company V.Lilaram&Co ke jariye India ke pas wali country yo se Garment Import karte the aur use Philipines me bechte the.

 

JOCKEY BUSINESS CASE STUDY - PAGE INDUSTRY
JOCKEY BUSINESS CASE STUDY – PAGE INDUSTRY

 

1930 me Mr.Varemal ke dehant ke bad Company ka pura karobar Mr. Genomal ke kandho par aa gaya phir apne business ko badhane ke bare me sochte huye unhone Notice kiya ki Jockey Innerwear kafi jyada selling wala product tha jo word war 2 ke bad jab philipins me kuch American jawan maujud the unki bajah se Jockey ko acchi demand thi aur usi wajah se Philipines ke logo me bhi Jockey popular ho gaya aur Jockey ki kafi demand aane lag gayi jiski wajah se Mr.Genumal ka business bahot teji se badhne laga.Mr Genumal ke Business se impress hokar  1959 me Jockey ne unhe Philipines me Jockey manufacture karne ka license provide karaya.
Mr Genumal ne wah license accept kiya aur Jockey ke Business ko Philipines me expand kiya.1991 me liberalization ke bad Jockey ne Genumal ko India me Jockey ke Manufacturing ka offer diya us waqt India me koi foreign company ka inner ware business me market share nahi tha.Genumal ne socha ki yah to ek acchi opportunity hai kyoki India me eske liye koi competition nahi hai.Phir Unhone research par apna focous kiya aur market reserch karne ke liye Marg company ko apna contract diya sath hi enhone yah bhi pata karaya ki India me premium brand ki demand kitni hai.
Related 
Research ke dauran unhe pata chala ki logo ka responce positeve hai phir unhone India ke liye apna Business plan banaya aur apni ma Partpati Genumal ke shurvati wards ko lekar apne company ka Nam Page Apparel Munufacturing rakha bad me unhone wah nam badalkar Page Indrusties kar diya.Us waqt koi bhi badi comapny innerware  business me nahi thi aur sath hi Rupa,VIP,Dollor jaise comapniyo ka koi accha sa sales channel nahi tha wahi Genumal ne Brand Building ko important diya aur systematic sales channel banaya jisase Jockey Barnd bankar ubhar aaya aur sath hi uski selling price bhi india me har jagah same hi rakhi.us waqt dukandar Innerwear nahi dikhata tab tak customer ko Innerwear brand ke bare me pata nahi chalta tha es samsya ke solution ke liye Jockey ne Instore advertisement karna shuru kiya aur barnd bulding ko dhyan me rakhte huye selective destributors chune.Us waqt India me koi strong brand nahi tha jiski logo ke mind me chabhi thi  us waqt Jockey ne advertise camping chalaya jaise ki just jockeying aur Jockey or Nothing aur yah companies bahot popular ho gaye .
textile Industries me labolur relation bahot important hote hai Page Industries ne dekha ki labal protestki wajah se badi badi comapniya band ho gayi aur es issue ko Page Industries ne bada srerious liya Page Industries soch rahi thi ki ham apne workers ko itni traning deti hai sara kam sikhati hai aur protest ki wajah se business ko bada loss hota hai esliye Page Indrusties ne aisi policy banayi jaha supervisior apne workers par chilla nahi sakte sath hi unhone labuls ke liye kafi suvidhaye deni shuru kar di jaise ki free khana aur dawaiya provide karte hai.

Distribution Model

Jockey aap ko small stores me milega sath hi yah aapko apne stores aur shopping mall me bhi milega jaha har customer ke hisab se product range available hoti hai esase Jockey ne har ek customer ki needs ko dhyan me rakha hai.jaise middle-class log bade shopping mall me nahi jate unke liye Jockey ne apne product small stores me bhi rakhe hai aur jo bade log hai wah chote stores me nahi jate unke liye yahi product shopping mall me bhi rakhe hai es tarah ek behetarin distribution chain Jockey ne banayi hai.
Apne acche Business model se Page Indrusties ne Jockey ka agreement 2030 tak expand kar liya hai.Jaha Jockey comapny dusri comapnies ko sirf 5 sal ke liye lisence deti hai.jyadakarkar jab comapnies expand hoti hai tab uska profit ghat jata hai ya comapny loss me chali jati hai par Page Indrusties ne apne business ko expand karte huye bhi apne profit me koi samjhota nahi kiya yah kafi acchi bat hai.
Page Industries 2007 me stock exchange par Index huyi .
Aaj hamne es case study se jana ki ek comapny ke growth ke liye hame kya kya karna chahiye aur kin bato par dhyan dena chahiye .
Dosto aaj ki case study aapko kaisi lagi comment baox me jarur bataye. 

Author: Shree

Shrikant Vadnere is the chief Digital Marketing Expert and the Founder of Mastarji.com.He has a very deep Intrest in all technology topics what so ever. His passion, dedication and quick decision-making ability make him stand apart from others.

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